Service Power
Overview.
Service Power is a global leader in field service management software, serving such clients as GE Appliances, LG, and AIG. As the only SaaS platform capable of managing both employed and contracted workforces, Service Power operates in 26 countries and over 20,000 independent service companies. Marion Design Co partnered with Service Power to establish a unified and powerful visual identity that reflects the company’s innovation, clarity, and human-centered technology.
With such reach, Service Power needed more than a refreshed aesthetic. They needed a cohesive system that expressed its technological sophistication and people-first values across every touchpoint. Marion Design Co brought this vision to life through the creation of comprehensive brand guidelines, values cards and posters, graphics and animations for social media, and an employee handbook, along with a variety of smaller design collateral. Together, these projects form a brand ecosystem that empowers consistency, clarity, and connection, both internally and externally.
Background.
Service Power’s position in the competitive SaaS market depends on its ability to communicate reliability and innovation simultaneously. The company bridges two worlds: human service and automated technology. This duality was one of the things Marion Design Co wanted to emphasize in its visual and verbal identity.
Before partnering with Marion Design Co, Service Power’s materials were fragmented. Different teams and regions had adopted varied design interpretations, which diluted brand recognition and weakened internal cohesion. The leadership recognized the need for a unified visual standard and internal communication system that could articulate who they are, what they stand for, and how they present themselves to the world.
Marion Design Co entered this partnership not just as a design vendor but as a creative collaborator. Through a deeply relational process of listening, discovery, and co-creation, the team sought to translate Service Power’s complex technology and deeply held values into a design language that is both functional and inspiring.
Objectives.
BRAND GUIDELINES
Underlying all these objectives was a commitment to relationship. We wanted to listen deeply, iterate collaboratively, and design in a way that builds trust and ownership across Service Power’s team.
Process.
Marion Design Co approached the engagement with an iterative and human-centered process rooted in dialogue, discovery, and design systems thinking.
The team began with brand immersion, engaging directly with Service Power’s leadership and marketing teams to understand the company’s mission, audience, and operational complexity. Workshops and interviews revealed the company’s technological strengths and its people-first heart rooted in trust and service.
From there, Marion Design Co developed a visual strategy framework, balancing boldness with clarity. The brand guidelines document became the foundation: an 80+ page reference that codified every aspect of Service Power’s brand. This included logo usage, color palette, typography, photography, tone of voice, and the design of everyday tools such as email templates, Word and Excel layouts, and PowerPoint slides.
The values cards and posters were designed to live within the company’s spaces and digital channels. Each visual was built to evoke Service Power’s culture and motivate its teams to embody the company’s principles daily.
For a year, Marion Design Co supported Service Power’s marketing efforts through social media graphics and animations. These were designed for both aesthetics and clarity, turning intricate service management processes into simple, engaging visuals aligned with the established brand system.
Finally, the employee handbook, a comprehensive 84-page document, was designed to harmonize policy and personality. It balanced regulatory content with a clean layout, readable hierarchy, and approachable design, transforming a typically dense document into a cohesive reflection of the brand itself.
Results.
Through its partnership with Marion Design Co, Service Power gained not just a design system but a unified brand experience. The deliverables spanning digital, print, and internal communications, function as a coherent visual framework that scales across 26 countries and diverse teams.
Create comprehensive brand guidelines to ensure visual and verbal consistency across all channels and materials.
VALUES COLLATERAL
Design values-based cards and posters that reinforce Service Power’s six guiding principles: collaboration, integrity, customer centricity, accountability, performance, and respect.
SOCIAL MEDIA
Develop social media graphics and animations that clarify complex SaaS offerings in an engaging, accessible format.
EMPLOYEE HANDBOOK
Produce an employee handbook that is not only compliant and informative but visually cohesive and aligned with the company’s identity.
SUPPORT
Build a visual foundation strong enough to support Service Power’s future growth, scalability, and global communication.
Internally, employees now have clear visual standards and shared values reinforced by the design of everyday tools. The brand guidelines have streamlined collaboration between departments and external partners. The values cards and posters keep Service Power’s principles at the forefront of company culture.
Externally, the consistent, modern design language has strengthened Service Power’s market presence, making its messaging more approachable and memorable. The social media animations have successfully translated complex SaaS concepts into digestible, engaging content, inviting new audiences to understand and trust the brand.
Perhaps most significantly, the process deepened the relationship between Marion Design Co and Service Power. It’s a collaboration grounded in mutual trust, open communication, and creative partnership. Together, they proved that great design organizes information and brings ideas to life in a way that connects people around them.
