11:15 - 1:30 pm
Marion Design Co.

Herb Vincent Peterson, MFA
Wendy Puffer, MFA

Graphic design, a discipline with a short history and uncertain future, has arrived at a busy intersection. More people than ever have begun to understand what designers do. Today, many everyday citizens know and recognize a variety of logos, brands, and typefaces. (Indeed, a company that seeks to alter a familiar brand image or package design risks sudden and merciless consumer revolt.) Whereas design once lurked at the edges of public consciousness, familiarity with its forms has become commonplace, breeding more congeniality than contempt.

The tools of design have hit the mainstream, along with its end results. Software is the gateway to the trippy world of making and sharing media. A little Photoshop can be a dangerous thing. Select, transform, filter, undo: for many designers working today, these intoxicating actions were our first taste of a medium that would quickly come to drive our lives. Meanwhile, the casual user or social tinkerer can now access the same basic tools and software as the hard-core professional. From digital scrap-bookers to aspiring CEOs, today’s design audience engages visual communication both actively and passively, uploading as well as downloading media, authoring content as well as consuming it. For those disinclined to host a blog or moderate a Flickr group, countless guides to “design thinking” entice the public to embrace the mindset—rather than the skill set—of design professionals.


About and Class Syllabus

Below you will find many typography resources. Please use these as a way to continue and strengthen your learning experience. Come back, download, and use as needed. Slides are uploaded as PDF's.

Fall 2019 DES 301 Form and Function Syllabus

Fall 2019 DES 301 Form and Function Calendar

Buchanan Reading

Between the Four Orders Reading

Green Graphic Design Reading

Philosophies Reading

First Things First Reading

New Basics Reading

Packaging Dielines Reading

AIGA Design for Good Reading