westminsterela.com
Our Process
From Discovery to Launch
A strategic, phase-based approach that ensures every decision is grounded in research and aligned with your goals.
Deep dive into your brand, audience, and competitive landscape. We conducted
stakeholder interviews, analyzed enrollment data, and audited the existing
digital presence across all seven locations.
- Stakeholder interviews with leadership team
- Parent survey and persona development
- Competitive analysis of 12 regional competitors
Developed the information architecture and content strategy to serve
both prospective families and current parents across multiple locations.
- Site mapping and user flow documentation
- Content inventory and gap analysis
- SEO keyword strategy for local search
Created a visual language that feels warm, trustworthy, and professional—
reflecting the care Westminster provides to children and families.
- Mood boards and visual direction
- Component library development
- Interactive prototypes for key user journeys
Built with Wix Vibe (Astro, React, Tailwind CSS) for a fully
customizable, high-performance experience that the team can maintain.
- Component-based architecture
- Location-specific content management
- Form integrations with CRM
Coordinated launch across all locations with redirects, analytics setup,
and staff training to ensure a smooth transition.
- QA testing across devices and browsers
- 301 redirect mapping from old URLs
- Analytics and conversion tracking setup
- Team training documentation
Information Architecture
Site Structure
A streamlined architecture that balances brand storytelling with practical information needs across seven unique locations.
Home
About
Our Story
Leadership
Careers
Programs
Infants
Toddlers
Preschool
Pre-K
Locations
Enroll
Tuition
Schedule Tour
Contact
7 Location Pages
Carmel
Fishers
Geist
Noblesville
Westfield
Zionsville
Downtown
Transformation
Before & After
Before
After
Drag to compare
Responsive Design
Built for Every Screen
Designed mobile-first to ensure families can access information seamlessly whether they're at home or on the go.
"
Marion Design Co. transformed our digital presence completely. The new site has helped us increase tour requests by 40% and gives families a real sense of what makes Westminster special before they even visit.
Sarah Mitchell
Director of Operations
Westminster Early Learning Academy