1:30 - 4:45 pm
Marion Design Co.

Herb Vincent Peterson, MFA
Wendy Puffer, MFA

There are now about as many different varieties of letters as there are different kinds of fools.

Letters gather into words; words build into sentences. In typography, “text” is defined as an ongoing sequence of words, distinct from shorter headlines or captions. The main block is often called the “body,” comprising the principal mass of content. Also known as “running text,” it can flow from one page, column, or box to another. Text can be viewed as a thing—a sound and sturdy object—or a fluid poured into the containers of page or screen. Text can be solid or liquid, body or blood.



About Typography

This course has two major sections: Section one, the first Half of the Fall semester and Section 2 in the Second Half. During the first section, students will learn to recognize and differentiate the nuances in the shape or form of the Roman alphabet. Students will develop and demonstrate an understanding of a large set of typographic vocabulary terms, used to define or describe individual parts of letterforms. As well as terminology used to classify or organize letterforms into related categories. Students will also learn how these terms are used to define, classify, and arrange type related to the historical development of typography and printing technologies. This study will provide the opportunity to create the typographic form using both digital and traditional technologies. Lastly, students will be able to recognize how nuances in the placement, contrast, scale, and grouping of typographic elements create relationships of both positive form and negative space; this is the foundation of dynamic composition.

The second section of our class is devoted to the study of formal typography. Students will primarily focus efforts towards developing a greater understanding of typographic form through exercises based on the setting of words, phrases, sentences, and short paragraphs. Students will first focus on the appropriate setting of spaces in-between the letters that makeup words, while projects will gradually increase in scope and complexity up to the setting of pages of text with multiple levels of hierarchical meaning. Lastly, students will engage their typographic language and posture in collaborative and community-driven projects.

Below you will find many typography resources. Please use these as a way to continue and strengthen your learning experience. Come back, download, and use as needed. Slides are uploaded as PDF's.