GATHERGIVE

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Brand Identity

Illustration of a badge or award with the letter 'A' and a star, suggesting achievement or recognition.

2023

A graphic showing a stylized yellow staircase ascending to a yellow arrow pointing upward, with a black circle to the left and a black 'X' below.
Billboard with blue background promoting resources for a better tomorrow, featuring a logo with hands, leaves, and berries, and a woman in a teal headscarf handing out vegetables.

FROM PROBLEM
TO DESIGN

Our Process

Thriving Families was based out of a small building in Gas City, but were seeking to expand their reach and audience.

  • Thanks to a generous Third Path grant from the Community Foundation of Grant County, they were able to move into a much larger, inviting space—a former church once belonging to the Grant County Rescue Mission Ministry, lovingly handed over to support the organization’s next chapter. They reached out to Marion Design Co. for guidance regarding their name, visual assets, and services.

    “Thriving Families” did not encompass the whole of the ministry, and required a change in name to align with its mission. A new building is a big change that the organization flourished in, and the brand needed to reflect that. Lastly, the organization needed a strong identity that stretched beyond merely the logo, encompassing their mission, vision, values, and purpose.

  • Marion Design Co. met with Thriving Families over the course of three weeks, during which we conducted design thinking sessions to determine a new name and sub brands that would convey their service to the community through a heart of generosity. The organization’s new home offered a defining moment—a chance to unify yet distinguish their growing initiatives. We also refined their color palette to better reflect their evolving story.

    With their refreshed identity in place, we helped design the GatherGive Center’s brand in Gas City—a welcoming space uniting resources from across Grant County that were previously out of reach for Mill Township residents. While hosting committed organizations serving the community, the GatherGive identity needed to feel distinct, yet harmoniously part of the broader family of services.

    Because of the gentle, caring approach at the heart of the GatherGive Center, we developed a visual identity that feels soft, inviting, and full of hope. Their identity and mission is to provide for the community, laying the foundation for a brighter future, and working together through interconnectivity. A blue monochromatic palette was the answer to a soft and welcoming portrayal. We created a pair of inviting and welcoming hands as their primary mark to display their openness to the community.

  • The newly named Thriving Mill Township now shines with a refreshed brand identity that highlights its flourishing, community-rooted work across Grant County. Meanwhile, GatherGive has blossomed into a beautifully branded initiative—its warm, inviting presence expanding local partnerships and deepening its capacity to serve others.

Exterior of a white brick building with a glass door, two large black planters with flowers, and a sign that reads 'gather give CENTER' with a hand logo above.
White church with arched windows and stained glass window at the front, Reading Center banner outside, steps leading up to doors, green lawn and trees around.
A plant with green, jagged leaves has a blue donation card that reads 'gather give CENTER' attached to it.
The exterior of a white building with a blue sign that reads "gather give CENTER" featuring two hands reaching for each other. There is a white door, a small garden with plants, a pink playhouse, and a yellow container with a small plant in it.
A Little Free Library with books inside, standing on a wooden post in a grassy area with plants and flowers, in front of a white building with a blue sign that reads 'Gather & Give'.
Sign for the Gathering Center with a decorative hand and swoosh graphic, located outside a white building in a neighborhood with trees, parked cars, and garden beds.
Exterior of a building with a large blue sign reading 'gather give CENTER' and a logo of two hands reaching toward each other. There is a small porch with a wooden table, plants, and a black handrail.
Sign for Gather Give Center attached to a stone wall outside a white building with a garden area. In the background, there are parked cars and banners that read 'gather give center' with a logo of two hands reaching towards each other.
The exterior of a building with a white brick wall, a yellow door with a small window, and a blue section above the door. There is a white sign with blue text that reads "Thriving Grant County" and "Thriving Mill Township" with the number 121. The number 3 is on the door, and there is a black outdoor light fixture on the wall. A window with a plant on the sill is visible on the left, and a potted plant with pink flowers is on the ground to the right.
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