Design demands whole-brain thinking. We’re familiar with the concept of left-brain and right-brain thinking; the left brain is scientific and analytical, while the right brain is creative and intuitive. In design, it’s ideal to engage the whole brain — synthesizing both left and right, both art and science. Through extensive research, we bring together the quantitative and the qualitative with analytics and invention. If we understand the value of both sides of the brain, we’re able to listen more empathetically, rather than with judgment.
This mindset lends itself not only to creating visual beauty, but also to stepping into strategy and analytics. We can see a system and create multiple paths in our minds in order to solve a problem. This is important because we know there isn’t just one way to solve a problem, especially when people are involved… which is all the time! We have to remain empathetic and flexible since as humans, we often grow and change. The world is changing all the time, and our solutions must be able to change with the environment.
