brand identity
OUR PROCESS.
We believe that collaboration, creativity, and personality are the key ingredients to making a brand identity that will reflect your organization’s values and goals. The following describes each step we will take with you during our collaboration.
01
RESEARCH
Great design begins with understanding your story. We begin our design process by asking questions to better understand your vision, goals, audience, and desired outcomes. We want the brand identity we help create to reflect the personality and uniqueness behind your organization, so we take the time to get to know you and your mission before rushing into ideation. During this stage, we’ll research your intended audiences, study the competition, and even conduct surveys and design audits. We’ll gather every resource we can so we can meet your branding needs effectively and impactfully.
02
CREATIVE EXPLORATION
This second stage is where we introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse, we’ll develop ideas to visually express the core message of your organization. Mind-maps, mood boards, and color studies are some of the key ways we build the foundation that will lead us into development.
03
DESIGN DEVELOPMENT
Every choice, from color to type size and style, is made with your goals in mind. No matter the project we’re branding for, we make sure the design is top notch. Our goal is that whatever we build speaks your voice in the visual details. During this stage, we will present the design direction to you and work with you to ensure the proposed solution aligns with your vision.
04
dESIGN IMPLEMENTATION
All the planning in the world is wasted without proper execution. At this part in the process we sweat the details, ensuring that every element works toward the communicated goal of the branding project. We proof and refine the design. We check, double-check, proof again, and prepare the design for final implementation. Then we proof your project again, because we can’t be too careful. We provide your organization with a detailed set of brand guidelines and a full collection of logos and brand assets.
05
OUTCOME EVALUATION
Our work isn’t done after the final brand identity is delivered. We want to know how the design is working. We’d love to gather feedback and evaluate not only how the process went, but also what the response has been from our outcomes. After the project is done, we are still your neighbor - so wave hello in passing!
Recent Branding Projects
Wymore Branding
Church 52 Branding
Greater Grant County Branding